If you would like to build an online business, it would be in your best interest to get your website to the top of Google. Why? Well, for starters they have the market share in the search engine world. Most people go straight to Google when they are searching for a product or a service. This means that if you can get your website to the top of Google you will getthe lions share of the targeted traffic for your industry.
We are not just talking about to the top of Google for just any old keywords, they need to be the most targeted keywords in your niche. This is where good search engine keyword research comes in. Using the Google keyword tool you can actually determine what people are searching for.
One way of seeing instant results is by using PPC. While this will show you almost immediate results, it can be quite a costly affair.
So what is the first step to get your website t the top of Google? Pick a keyword rich domain name. Previously we wrote about how its all in the domain name. This is incredibly important as your first step. You need to pick a domain that is identical to your keyword (or as close) that is .com, .net, .org or .info. Personally I would always try .com first then .net and so on.
Next you need to use those keywords you researched and create pages themed around them. This way when you start to rank you will also rank for the most important keywords in your industry. For all of this I like to use WordPress. It’s easy to install and very easy to use, plus search engines love blogs. Try and write two posts a day for 2 weeks to give the search engines something to work with.
Next, when you have 1-15 pages on your site, submit your sitemap to Google.
Then it is the most important part. Keep trying to write one post a day. And start link building. Link building will help drive your website up the rankings.
October 29, 2008 at 8:14 am
When you build a new website, or even if you have an existing site, it is very important to realise that you should have a good SEO plan in mind. What is SEO? SEO (or search engine optimisation) is when you change on and off page factors on your website to make it more friendly to search engines. This means that your website will be (hopefully) ranked better in the SERPS.
The biggest mistake most people make is to ignore optimisation in the hope of being picked up anyway. Think of it this way, you are possibly competing with millions of similar web pages. But this is the good part. Depending on your what your website is about, more often than not your competitors would have definitely not even thought of optimising the pages on their websites. If you have optimized your website, you will have a better chance of ranking for your chosen keywords. That mean more traffic and hopefully more sales!
September 4, 2008 at 8:06 am