Posts tagged ‘Link Building’
If you would like to build an online business, it would be in your best interest to get your website to the top of Google. Why? Well, for starters they have the market share in the search engine world. Most people go straight to Google when they are searching for a product or a service. This means that if you can get your website to the top of Google you will getthe lions share of the targeted traffic for your industry.
We are not just talking about to the top of Google for just any old keywords, they need to be the most targeted keywords in your niche. This is where good search engine keyword research comes in. Using the Google keyword tool you can actually determine what people are searching for.
One way of seeing instant results is by using PPC. While this will show you almost immediate results, it can be quite a costly affair.
So what is the first step to get your website t the top of Google? Pick a keyword rich domain name. Previously we wrote about how its all in the domain name. This is incredibly important as your first step. You need to pick a domain that is identical to your keyword (or as close) that is .com, .net, .org or .info. Personally I would always try .com first then .net and so on.
Next you need to use those keywords you researched and create pages themed around them. This way when you start to rank you will also rank for the most important keywords in your industry. For all of this I like to use WordPress. It’s easy to install and very easy to use, plus search engines love blogs. Try and write two posts a day for 2 weeks to give the search engines something to work with.
Next, when you have 1-15 pages on your site, submit your sitemap to Google.
Then it is the most important part. Keep trying to write one post a day. And start link building. Link building will help drive your website up the rankings.
October 29, 2008 at 8:14 am
Oh boy, this is an oldie, but a goodie. I see this time and time again on websites. Webmasters are missing out on the ideal opportunity to channel their PageRank and funnel it to the most important pages on their website. It still amazes me how many websites miss out on this opportunity.
Great Link Opportunity #1: Your Logo
Many websites these days are built from CMS systems. Two popular ones that come to mind are WordPress and Joomla. The reason being it makes it very easy for the average Joe to have their own website without having any real technical skills. For these types of websites you might notice that the name of your blog or your logo will directly link to the homepage. The thing is, many pages that are not made from CMS systems like this forget to link the logo to the home page. This is a great interlinking chance gone astray.
Great Link Opportunity #2: Use your menus.
If you do use a CMS, you have little say on the structure of your menus. WordPress for example, will automatically add links to the pages in the horizontal menu and posts to the vertical menu on your site. While this may work you could also try and make links on the footer. Create a footer menu and you can channel your PageRank to the most important pages on your site. Remember, it is not completely necessary to link to EVERY page on your website from the footer menu, only the most important pages on your site, i.e. your money pages.
Great Link Opportunity #3: In content linking.
Within your pages you should have your main targeted keywords sprinkled around your content. These keywords are awesome anchor text opportunities. What what you need to to do is link these keywords to the relevant page they are related too (i.e. if you are trying to rank for the term link building, then use that as anchor text to link to the page that you are trying to rank for.)
These are some great ways to take full advantage of internal linking on your website.
October 20, 2008 at 8:43 am
In the first part of know your enemy, we spoke how to analyze your competition. In the second part, our on page assault we saw how you can analyze competing websites in your industry and learn from their mistakes and make your website as search engine friendly as possible. Now we come to one of the most important parts of the SEO process – link building. This is one of my favorite methods to find quality, one way links.
From the first two steps you would have come up with some great keywords. You would have also been able to distinguish exactly who your competition is and what they are doing on their websites. By now (hopefully) you would have a nice website built, used your research to come up with better on page optimisation than your competition. Now its time to build links.
It wouldn’t be part of know your enemy if it this did not have something to do with your competition. What I like to do is analyze my competitions’ inbound links and see whether I can get one from that website too.
All you need to do is use Yahoo! Site explorer
Type in link:www.competitorswebsite.com
You will get a list of many pages that link to your competitor.
Now go through the list and make a spreadsheet of websites that you are going to contact and ask about a link.
Remember, its quality not quantity when you are link building.
October 17, 2008 at 1:25 pm
The problem surely will arise at some stage. You have been relentlessly building targeted, oneway links, to your website. Using all the tips and tricks that you have learned. You have submitted your website to a million and one directories, you have written tons of articles and submitted them all over the web strategically linking back to your website. You have commented on blogs, used social media, forum posting the list goes on. Sometimes the linkbuilding scene can get saturated and you need to think outside the box.
No For Something Completely Diffferent.
Do you know what 404 pages are? If you use this blog for example and copy this into the address bar :
you will come to a page that doesn’t exist.
Right so how can these help you with your linkbuilding crusade, I hear you ask.
Well, there millions of 404 pages out there. And once upon a time those were working pages, and those working pages might have been linked to by other people…..
See where we are headin’?
Right, so now we need to put the big G to good use and type in a few little search terms. Lets say that we are trying to find links for an online toy shop, type in:
“404 not found” toy shop
“404 not found” online toy shop
“404 not found” online toy store
Basically you type in “404 not found” NICHE HERE.
You see some nice results! Quite a few webpages that are not there anymore. You next step is using Yahoo!’s site explorer and find out if there are any links coming into that site.
If there are, go to the pages where those links are and send them an email explaining that the link is pointing to a dead page and they should rather link to you.
That’s a little different way to get some new links to your website.
October 16, 2008 at 12:54 pm
If you ask almost anyone who is starting out in SEO what the hardest part of search engine optimisation is they will probably tell you link building. Effective link building is one of the best things you could ever do for your website. You can read about why links are so important here. So which type of links should you be striving for? The only kind that REALLY matter, one way links! Thats right, one way links are definately the way to go if you really want to run an effective link building campaign. So how do you go about getting these one way links? Here are a few ideas:
Article Marketing is a great way to get one way links back to your website. Submit your articles to websites like ezinearticles.com. Make sure they are relevant to your website and add a link pointing back to your site. If done correctly, this is a very effective link building technique.
Link Bait. This is perhaps my the best way to get quality, one way links. The idea is that you write an article on your site that is really really good and others will want to link to. So you get good traffic and great one way links pouring into your site!
Directory Submission: Free directories are a pretty good way to get one way links. Basically there are tons of websites out there that serve as directories, allowing webmasters to submit there sites and gain a link back to there own website. The only problem is that it can be extremely time consuming and there is no guarantee that your submission will be accepted. In other words this might not be the most effective link building technique out there.
Blog Posting. Starting a blog is a great way to build links to your website. What you must realise is that it does take a bit of work and you need to keep it up. So for a long term link building plan, it is fantastic.
Most of all, use your brain. Think creatively about it. The internet is so vast that there is so much opportunity to get quality links to your site. Rule of thumb? Go for quality not quantity. Make that the benchmark of your effective link building campaign.
September 10, 2008 at 8:02 am
If you have spent any time researching search engine optimisation, you no doubt would have heard about how important it is to get links pointing towards your website. Gone are the days when all you had to do is have a smoothly optimised website and expect to sail up the rankings and into the sunset. There is a certain amount of offpage optimisation that needs to go into your SEO plan. By this I mean you need to make sure you are continuously trying to get links to your page.
But why are links so important?
Well think of a link to your website as a vote. You have something SO worthwhile on your website/blog that someone else feels compelled to link to it. This means that your web page ads value to the web. There are billions and billions of webpages out there and heaps of them have worthless, old or outdated content. Search engines like Google are on a mission to get rid of all the rubbish and only give people good and relevant content. So you can see why this system is so important. This ‘voting system’ allows search engines to measure the worthiness of any given web page. This is not the only factor influencing your web pages rankings, but it is a very important one!
September 4, 2008 at 9:16 am