At 9 am Pacific Time Google will be doing their third Google webmaster chat. Webmasters will be able to ask Google questions, obviously through a moderator, and Google will answer the ones they want to via audio and in text. If you want to join click here.
October 22, 2008 at 8:01 am
Link building is an extremely important part of the SEO process. Incoming links to your website are seen as a vote to search engines. This means that you have something good and so worthwhile on your website that someone else is willing to link to you. There are a few different types of linking strategies that you can use.
You can build reciprocal links which we will get to in a moment.
You can build one way links, meaning that someone links to you and you don’t link back to them.
Or you can build three way links. This can be done if: site A links to site B, site B links to site C and site C links to site A.
Out of those three techniques the winner is one way linking. You get maximum PageRank from quality, anchor text targeted one way links. That begs the question: when you build reciprocal links, is it worth it?
Well it’s actually quite a difficult question to answer. I know some people that swear by it, and others that wouldn’t touch them with a stick. My personal opinion is that, like with everything in life, use them in moderation. Obviously first prize are quality, one way links. However, they are a lot harder to get than reciprocal links. So if you are looking to build reciprocal links, here are a few tips to help you out:
1. Place a link on your site to the other site before you approach the webmaster. This is a must do. Before you ask anyone to trade links with you, you should always first place a link on your website to them.
2. See how many links are on their “link” page. You really dont want to be at the bottom of a list of 200 links. See how many links the website has on the page where you are likely to be linked to from. Rule of thumb: if there are already 20+ links on that page, move on.
Building reciprocal links can be worth it, however for a more effective link building campaign, go for one way links. This way you can take full advantage of the link juice that is passed from the other website.
October 21, 2008 at 8:07 am
Oh boy, this is an oldie, but a goodie. I see this time and time again on websites. Webmasters are missing out on the ideal opportunity to channel their PageRank and funnel it to the most important pages on their website. It still amazes me how many websites miss out on this opportunity.
Great Link Opportunity #1: Your Logo
Many websites these days are built from CMS systems. Two popular ones that come to mind are WordPress and Joomla. The reason being it makes it very easy for the average Joe to have their own website without having any real technical skills. For these types of websites you might notice that the name of your blog or your logo will directly link to the homepage. The thing is, many pages that are not made from CMS systems like this forget to link the logo to the home page. This is a great interlinking chance gone astray.
Great Link Opportunity #2: Use your menus.
If you do use a CMS, you have little say on the structure of your menus. WordPress for example, will automatically add links to the pages in the horizontal menu and posts to the vertical menu on your site. While this may work you could also try and make links on the footer. Create a footer menu and you can channel your PageRank to the most important pages on your site. Remember, it is not completely necessary to link to EVERY page on your website from the footer menu, only the most important pages on your site, i.e. your money pages.
Great Link Opportunity #3: In content linking.
Within your pages you should have your main targeted keywords sprinkled around your content. These keywords are awesome anchor text opportunities. What what you need to to do is link these keywords to the relevant page they are related too (i.e. if you are trying to rank for the term link building, then use that as anchor text to link to the page that you are trying to rank for.)
These are some great ways to take full advantage of internal linking on your website.
October 20, 2008 at 8:43 am
In the first part of know your enemy, we spoke how to analyze your competition. In the second part, our on page assault we saw how you can analyze competing websites in your industry and learn from their mistakes and make your website as search engine friendly as possible. Now we come to one of the most important parts of the SEO process – link building. This is one of my favorite methods to find quality, one way links.
From the first two steps you would have come up with some great keywords. You would have also been able to distinguish exactly who your competition is and what they are doing on their websites. By now (hopefully) you would have a nice website built, used your research to come up with better on page optimisation than your competition. Now its time to build links.
It wouldn’t be part of know your enemy if it this did not have something to do with your competition. What I like to do is analyze my competitions’ inbound links and see whether I can get one from that website too.
All you need to do is use Yahoo! Site explorer
Type in link:www.competitorswebsite.com
You will get a list of many pages that link to your competitor.
Now go through the list and make a spreadsheet of websites that you are going to contact and ask about a link.
Remember, its quality not quantity when you are link building.
October 17, 2008 at 1:25 pm
The problem surely will arise at some stage. You have been relentlessly building targeted, oneway links, to your website. Using all the tips and tricks that you have learned. You have submitted your website to a million and one directories, you have written tons of articles and submitted them all over the web strategically linking back to your website. You have commented on blogs, used social media, forum posting the list goes on. Sometimes the linkbuilding scene can get saturated and you need to think outside the box.
No For Something Completely Diffferent.
Do you know what 404 pages are? If you use this blog for example and copy this into the address bar :
you will come to a page that doesn’t exist.
Right so how can these help you with your linkbuilding crusade, I hear you ask.
Well, there millions of 404 pages out there. And once upon a time those were working pages, and those working pages might have been linked to by other people…..
See where we are headin’?
Right, so now we need to put the big G to good use and type in a few little search terms. Lets say that we are trying to find links for an online toy shop, type in:
“404 not found” toy shop
“404 not found” online toy shop
“404 not found” online toy store
Basically you type in “404 not found” NICHE HERE.
You see some nice results! Quite a few webpages that are not there anymore. You next step is using Yahoo!’s site explorer and find out if there are any links coming into that site.
If there are, go to the pages where those links are and send them an email explaining that the link is pointing to a dead page and they should rather link to you.
That’s a little different way to get some new links to your website.
October 16, 2008 at 12:54 pm
In the previous know your enemy, we looked at finding keywords that are relevant to your business. We then discussed using those keywords to find out who your competitors are. These are two great ways to size up your competition and ensure that you are going about your SEO campaign the correct way, finding lucrative keywords with not too much competition and then building your website accordingly. Next we need to look a little deeper into the competition. You need to ask yourself 3 questions:
- What are they doing right?
- What are they doing wrong?
- What can you do to improve on them?
When analyzing a competitors website there are a few things you should look at. Firstly, look at their META tags. If you are unsure about what META tags are, read this. See if they have their primary keyword in their title tag. What does their description say? How many keywords do they have in their keyword tag? If there are too many, you can better this by putting 3-7 keywords that are extremely relevant to your website.
Look for H1 etc. tags. Are there any? Are there too many? This will give you a good idea of what they are doing to rank for your keyword. Next look at their navigation. Is it clear to the user and search engines what the purpose of it is? If so, can you see a way to improve on it for your own website?
Look at their URL‘s. Are they keyword rich? You will need to make sure yours are to give you that extra edge in the SERP’s. There is no point in having unfriendly URL’s. There are two problems with them. Search engines dont like them and neither do people. Many people will be reluctant to click on an ugly looking address.
OK, so you have analyzed the on page factors and you are ready to build your site and get it exposed.
Whats the next step? We will cover that soon!
October 15, 2008 at 12:22 pm
Search engine keyword research is an incredibly important part of your SEO strategy. Never before in history have marketers, webmasters and business owners had what we have now. We know have the ability to find exactly what people are looking for. When I say exactly, I mean right down to the last letter! You now have the power to get inside the minds of potential customers and tailor make your webpages to cater exactly for what they are looking for. Let us take a look at a few ways you can do your keyword research to maximize your search engine visability.
- Use the Google keyword tool. This keyword tool, in my humble opinion, is the best search engine keyword research tool on there is. The search results come from the horses mouth and to my understanding are pretty damn accurate! If you are interested in a few other free tool too, try the SEO book keyword suggestion tool or keyword discovery. Both of these tools are excellent at finding keywords that people are actually looking for.
- Find the competition of those keywords. Once you have done the initial research and found your keywords, you need to determine how many competing pages there are. This is very important because if the competition is too strong, your chances of your webpage ranking decreases considerably. How do you do this? Well, firstly go to Google and type your keyword surrounded by “” (inverted commas) Why do you do this? This will give you the exact match of competing pages for that keyword. This means that the webpages listed have all the words you typed in in a row.
- Once you have done the necessary keyword research you are all set to put your website on the map! Now it is up to you write content on pages themed around the keywords that you researched.
These are some great search engine keyword research tips. If you have any questions, dont hesitate to ask!
October 9, 2008 at 1:43 pm