Know Your Enemy Part 3 – Get Them Links!

October 17, 2008 at 1:25 pm Leave a comment

In the first part of know your enemy, we spoke how to analyze your competition. In the second part, our on page assault we saw how you can analyze competing websites in your industry and learn from their mistakes and make your website as search engine friendly as possible. Now we come to one of the most important parts of the SEO process – link building. This is one of my favorite methods to find quality, one way links.

From the first two steps you would have come up with some great keywords. You would have also been able to  distinguish exactly who your competition is and what they are doing on their websites. By now (hopefully) you would have a nice website built, used your research to come up with better on page optimisation than your competition. Now its time to build links.

It wouldn’t be part of know your enemy if it this did not have something to do with your competition. What I like to do is analyze my competitions’ inbound links and see whether I can get one from that website too.

All you need to do is use Yahoo! Site explorer

Type in link:www.competitorswebsite.com

You will get a list of many pages that link to your competitor.

Now go through the list and make a spreadsheet of websites that you are going to contact and ask about a link.

Remember, its quality not quantity when you are link building.


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Entry filed under: Link Building, Links, Search Engine Optimisation, SEO. Tags: .

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