Content Is King – Make It Work For You

October 7, 2008 at 2:45 pm Leave a comment

The world wide web is a collection of billions of pages of content. You can access this content at the click of a button. Some is good, some is bad and some is just downright ugly. As a website owner the content on your website is what will seperate you from the rest of the pack. This is why, in our day and age on the internet, content is king. For this very reason, if you ever hope of making a success of an online venture, you need to make sure that your content is smartly written and very good. You need to do something to stand out from the rest of the crowd. Here are a few ideas on how to make sure your content works for you – SEO style!

Keyword research is the first and definitely one of the most important steps to ensuring your content will ever be seen by the masses. The idea here is to make sure that you craft your content (webpages) around keywords that people are actually searching for. And how do you do this? Read about the best free keyword research tool. This way you will get a great idea of how you should be building your website and creating your content to maximize your SEO potential.

Theme your pages. This cannot be overlooked. There are so many websites that try to target a whole lot of different keywords on a single page. This is one of the biggest mistakes you can make. It is extremely difficult to rank for more that one or two of your main keywords per page. What I like to do is theme pages around one or two keywords max. After you have done your keyword research, group your keywords together theming ones that are HIGHLY relevant together.

Write your content. I am sure you have heard the age old saying “failing to plan…” Well this is ever so true on the net. You have researched your keywords, themed your keywords and now you are ready to write some great content. As a rule of thumb I always try to make my website pages around 500 words. I think this is a good amount of content to have on one page.

So remember content is king – plan ahead and maximize your websites web presence!


Entry filed under: Content Creation, Keyword research, Onpage optimisation, Search Engine Optimisation, SEO. Tags: .

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