The problem surely will arise at some stage. You have been relentlessly building targeted, oneway links, to your website. Using all the tips and tricks that you have learned. You have submitted your website to a million and one directories, you have written tons of articles and submitted them all over the web strategically linking back to your website. You have commented on blogs, used social media, forum posting the list goes on. Sometimes the linkbuilding scene can get saturated and you need to think outside the box.
No For Something Completely Diffferent.
Do you know what 404 pages are? If you use this blog for example and copy this into the address bar :
you will come to a page that doesn’t exist.
Right so how can these help you with your linkbuilding crusade, I hear you ask.
Well, there millions of 404 pages out there. And once upon a time those were working pages, and those working pages might have been linked to by other people…..
See where we are headin’?
Right, so now we need to put the big G to good use and type in a few little search terms. Lets say that we are trying to find links for an online toy shop, type in:
“404 not found” toy shop
“404 not found” online toy shop
“404 not found” online toy store
Basically you type in “404 not found” NICHE HERE.
You see some nice results! Quite a few webpages that are not there anymore. You next step is using Yahoo!’s site explorer and find out if there are any links coming into that site.
If there are, go to the pages where those links are and send them an email explaining that the link is pointing to a dead page and they should rather link to you.
That’s a little different way to get some new links to your website.
October 16, 2008 at 12:54 pm