SEO – On Page Optimization Tips

There are two parts to SEO: on page optimization and off page optimization. Off page optimization involves all the things that happen off your website (like link building) that affect your search engine rankings, while the on page optimization is what happens on your website. Both are very important to your visibility on the search engines. We are going to look at a few great tips to ensure that your website is as search engine friendly as possible.

SEO On Page Optimization Tip #1: Your title tags are THE tags. Thats right, your title tag is the most important META tag on your website. You need to make sure you get your primary keyword in there first. So many times you will see a website put the name of the company first in the title tag. Big mistake. Remember, people are not necessarily searching for the NAME of your company, they are looking for a product or service, i.e. SEO. Another mistake is to try and put too MANY keywords in your title. You will not rank for much this way as you are diluting the main keyword phrase. Lastly, don’t duplicate your title tags across your website. You have a great opportunity here to rank for many keywords over many pages.

SEO On Page Optimization Tip #2: Use your image alt tags. This is overlooked too often. When ever you place an image on your page you have the chance to tell search engines exactly what that image is about. As you know search engines can’t read pictures, so if you use the alt tag smartly you can get a few more vital keywords into your webpage. NOTE: Don’t use this excessively! If you have lots of pictures on your page there is no need to label every single one, it may be seen as spamming.

SEO On Page Optimization Tip #3: Take advantage of your header tags. You header tags (H1, H2, H3) are an awesome way to put extra weight on your most important keywords. Many websites that I take a look at choose to ignore this for some reason. A good way to use you H1 tag is use the main keyword you are going for on that particular page. And where do you find that? Well is should be the first few words of your title tag, right?

SEO On Page Optimization Tip #4: Interlinking your webpages is like link building, on page style! The idea is to link to your main pages within the body of your text. Sounds easy enough, well too many people don’t do this. If you have a fairly large website and interlink properly, you will see your rankings drastically improve. Two things to remember:

1. Put more weight on your ‘money’ pages. So link to the pages that you actually want to rank for.

2. Use the correct anchor text. If you are going for the keyword SEO Online Specialists then use that as your anchor text.

Those are four excellent SEO on page optimization tips that you can apply to your website to help increase its visability on the web!

Google Webmaster Chat

At 9 am Pacific Time Google will be doing their third Google webmaster chat. Webmasters will be able to ask Google questions, obviously through a moderator, and Google will answer the ones they want to via audio and in text. If you want to join click here.

What Search Engine Optimisation Can Do For Your Business

If you have any type of business you need to be on the web. Never before in history have you been able to reach so many people so quickly. Gone are borders and language barriers, you can sell your products anywhere in the world at the click of a button.

But, like the majority of websites on the internet, yours can’t be found. This is the big problem for many businesses trying to get their brand out. If your website is not seen, how can you ever expect to make any money online?

Two methods to being found online.

In the online world, there are basically two methods of being seen on the web. One is a paid method, and the other is the “free” method. I say “free” because you do pay for it with your time.

Advertising on the internet.

The internet is an excellent medium to advertise your website/business. The big guy in this field is Google. Advertising with their AdWords program is straight forward and simple to set up. The best part is you can start benefiting from almost instant traffic to your website. The downside is that you pay Google of every visitor your website receives.

That is why search engine optimisation is so important for any business. If you spend time creating a search engine friendly website, you will reap the rewards later on. Instead of paying for traffic that will convert into leads/sales, you will rank on Google for your keywords and will get this traffic for free. With a little bit of research, you can optimise your website to be extremely search engine friendly. Research the most valuable keywords, write your content accordingly and start your link building campaign.

Hopefully you can can see what search engine optimisation can do for your business. Like I said earlier, never before has there been such an opportunity to sell your products or services all over the world. It’s time to fully optimise your web presence now!

Google Launches New Blog Search

Google has launched its new blog search home page which is a fantastic change from the old way it used to look. Look look of it is pretty similar to the way Google News looks, and unlike the traditional Google search.

Take a look:

What you can see is that it is tracking the latest trends if you will, what is happening in the blogsphere at the moment. I would think they have used the technology developed for Google News that tracks the latest stories as they break.

I think this is an excellent way to stay on top of what is happeing in the blog world. If you are a savvy marketer, you might even use this to your advantage!

Company Blog – Onsite Or Offsite?

I have read this question posted on many a forum. Which is more beneficial? Having a blog on my company website or have an external blog?

First of all I would just like to say that if you are going to have a blog, be it on or off site, you have to make sure that you update it regularly. Humans are creatures of habit. If someone gets used to reading a new post daily on a specific blog they are going to expect new, fresh content everyday. One of the beautiful things about blogging is that you don’t actually have to be formal. In fact, you should really take full advantage of your company blog and make it as personal as possible. You have a great opportunity to interact with your clients.

Back to the question at hand, should you have an onsite blog or an offsite blog?

External Company Blog.

An external company blog does have its advantages. Firstly you have a great opportunity to build up unique content and smartly start linking back to your website. But where can you create a blog for free?

My favorite two websites are

WordPress.com
Blogger.com

Both of these blogging platforms are free. Quite a good idea (if you have the time and/or writing skills) is to start a blog on each one of these thereby getting two sets of valuable incoming links to your website for free.

While an external blog is extremely beneficial for SEO, it is an excellent idea to have an internal company blog too.

Google loves blogs. They see them as a web presence that is constantly updated and we know how much the big G likes fresh, unique content. As I have mentioned before, you need to be updating your blog very regularly to take full advantage of this. There are some awesome aspects here that you will be applying to your website/online business.

Firstly, you will be constantly adding new pages to your website. This will help with traffic. The more relevant pages you have to your business, the more chance there is of your website being found on different search engines.

Secondly, you are helping build your businesses brand. You can well afford to be quite a lot less formal on your blog, hence developing a relationship with your customers. Remember, people like to buy from other “people”. By coming across as a normal person, you can seriously increase your sales.

In conclusion, if you have the time, try and have both blogs. One you can use for link building and the other for traffic generation.